Challengers aren't successful simply because they're smaller or scrappier. What connects them is a mindset: an ambition greater than their available resources and a desire to change the category around them.

Drawing on more than 25 years of eatbigfish research and experience working with challenger brands, this practical 50-minute masterclass introduces the principles behind a Challenger mindset and explores how they can be applied to your own organisation.

Participants will challenge category conventions, look beyond their immediate competitive set and identify fresh opportunities for growth and differentiation.

You will leave with: a clearer understanding of how Challengers think and act; an initial view of what that could mean for your organisation; and practical tools and questions to take back into your team.